Why engage in collaborative marketing?

Collaborative Marketing, in a nutshell, is the process of sharing resources to increase leads, brand awareness, and influence. All the concept takes is a common purpose. When companies come together with a common audience, or goal, or a common mission or interest, they can band together in any number of ways to create an influence and a presence that is greater than the sum of its parts. D. K.Williams

Exhibition / curated activation / collaboration & brand exposure:

  • The GalleryOne11 studio is situated at 111 Loop st. it is surrounded by other galleries, mixed use residential properties and commercial activities. Due to it’s location and reputation established over the past 6 years we enjoy consistent walk in foot traffic and visiting patrons.

  • We align our calendar with already popular dates and take advantage of organised activities and events in the city center. These events ensure more traffic as the patrons of these popular events come directly past our door. The hype on these dates ensures a unique platform to engage and interact with the public. The engagement factor and the “by-association” synergies of the collaborative results in exposure to an extended client base

  • The possibility to extend the database and or gain new followers on the social media platforms and knock on discovery in a fun and engaging manner, enable participating brands to reach new markets, specifically interested in their product or services.

    Product or brand awareness benefits:

  • Dedicated brand image/logo on Facebook & Instagram pre-scheduled post 3x per week for the duration of the exhibition or specified collaboration period.

  • Daily over a two-week period “contextual” posts mentioning the collaborative brand in each social media with hashtag or handle linked to social media postings.

  • We always have a public engagement element that adds value “entertainment” value and encourages the public to organically share, follow, comment and tag.

  • Dedicated landing events page for the show and or event, on the GalleryOne11 website that specify the brand collaboration and positioning, plus links to the participating brands websites.

  • Display space for branding material within the gallery entrance, bathroom and or outside of building.

  • Mention and logo on press releases, chimp-mail database, printed material (if any) and email invitations. Database shares and social media shares, relative to the event would be mutually beneficial.

    Collaborative premise of intent:

  • No competitive brands will be booked during the agreed duration of the collaboration.

  • Most of these dates will fall within an exhibition period, so it must be assumed that the brawill relate and respect the functional gallery space.

  • Complimentary partnerships that each has their own unique value proposition.  With the aim that each participant stands to benefit and that these events could translate into sales, heightened brand awareness, marketing cost savings and expanding their social media footprint at the very least.

  • All collateral and or digital imagery, to be supplied by the participants. Electronic or physical to be delivered and installed by the participant.

  • All liability during the events and or staff related are for the cost of each participant involved.

  • Collaboration partners are encouraged to put forward sponsorships and or incentives to encourage public engagement and as monitor for response to the brand or product mobilization.

  • That partners will make available staff and or sales people to participate and represent their product and or brand at the agreed dates of engagement events.